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What is Search Optimisation?
Search Engine Optimisation (SEO) involves improving the profile of a website in order to make it more search engine friendly. Over 90% of people using the internet use search engines and directories to find what they are looking for online. Search engines are used to locate products, services and information and search engine optimization is the most cost efficient way of generating site traffic and activity.
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What is Search Marketing?

Search engine marketing (SEM) is pay per click advertising on search engines designed to provide online traffic generation and new customer acquisition.

Consider using paid search to complement your search optimisation plans. Sponsored links based on search phrases and keywords can be used to buy targeted positions in the search engine result pages to increase or complement positions achieved though SEO within listings.

   Search Made Simple
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